在廣告宣傳中引述專利信息的注意事項

Matters Needing AttentionWhen Citing Patent Informationin Advertisements

廣告與專利同為現代企業發展戰略,在傳統意義上二者本屬不同領域,交集甚少,但随着科技水平的提昇和人們知識產權意識的增强,越來越多的企業會在廣告宣傳中標榜自己的產品具有“某某專利技術,達到了先進的技術效果”,以展現企業的科技能力。在黄告中標註專利信息的行為已經逐漸成為普遍的商業現象,相應的法律問題也随之產生。

Both advertising and patenting are part of the development strategies of modern enterprises.For a long time,they are long in different fields that rarely overlap.However,as science and technology develop and people's awareness of intellectual property rights increases,more and more enterprises prefer to advertise that their products use“patented technologies and achieve advanced technical effects”in a bid to demonstrate their scientific and technological capabilities.