摘要
【目的/意义】在线健康社区是一种十分重要的互联网医疗服务方式,研究在线健康社区与短视频融合的微知识共享模式,有助于在线健康社区的可持续发展,为更多用户提供健康知识。【方法/过程】本研究在回顾在线健康社区知识共享行为、健康类短视频等现有研究的基础上,分析在线健康社区和短视频融合的契合点,并构建在线健康社区和短视频融合的微知识共享模式。【结果/结论】在线健康社区和短视频融合的微知识共享模式包括知识变现模式、微知识管理模式、沉浸体验模式和社群化传播模式。【创新/局限】本文从短视频视角探索在线健康社区知识共享的新模式。
【Purpose/significance】Online health community is one of the most important ways of Internet medical services.Through studying the micro-knowledge sharing mode of the integration of online health community and short video,it is helpful to the sustain⁃able development of online health community and provide more users with health knowledge.【Method/process】Based on the review of the existing researches on knowledge sharing behavior,short health video,this study analyzes the meeting point of online health com⁃munity and short video,and constructs the micro-knowledge sharing model of online health community and short video.【Result/con⁃clusion】The micro-knowledge sharing mode of the integration of online health community and short video includes knowledge realiza⁃tion mode,micro-knowledge management mode,immersive experience mode and community communication mode.【Innovation/limi⁃tation】This paper explores a new mode of knowledge sharing in online health community from the perspective of short video.
作者
王春刚
张许歌
王俭
WANG Chungang;ZHANG Xuge;WANG Jian(School of Marxism,Harbin Normal University,Harbin 150025,China;School of Economics and Management,Zhengzhou University of Light Industry,Zhengzhou 450000,China;School of Marxism,Jiamusi University,Jiamusi 154007,China)
出处
《情报科学》
北大核心
2023年第6期79-83,93,共6页
Information Science
基金
河南省哲学社会科学规划项目“移动社交媒体情境下用户健康信息行为动态演化研究”(2022CZH020)
教育部人文社会科学研究项目“‘轻量化’背景下用户在线健康信息搜寻行为研究”(22YJC630131)。
关键词
在线健康社区
短视频
知识共享
用户
微知识
online health community
short video
knowledge sharing
user
micro-knowledge
