学术期刊与新媒体融合发展的实践路径研究

Research on the Practical Path of the Integration and Development of Academic Journals and New Media

互联网的迅速普及和新媒体技术的发展引起人类社会许多领域的巨大变化,微信公众平台、微博等社交媒体应运而生。学术期刊固有的出版和传播模式已经不能适应读者和市场的需求,学术期刊与新媒体融合发展迫在眉睫。新媒体对学术期刊的发展起到积极的推动作用,同时也给学术期刊的编辑出版工作带来挑战。为了实现学术期刊和新媒体的融合发展,提高学术期刊的质量和影响力,应该建立多元化网络平台,培养新媒体融合思维;突出专业化和特色化,形成品牌效应;重视新媒体专业培训,加强综合型编辑人才队伍建设。

The rapid popularization of the Internet and the development of new media technology have caused significant changes in many fields of human society.Social media such as WeChat public platforms and Weibo have emerged,and the inherent publishing and dissemination models of academic journals can no longer meet the needs of readers and the market.The integration and development of academic journals and new media is urgent.New media plays a positive role in promoting the development of academic journals,while also bringing challenges to the editing and publishing work of academic journals.In order to achieve the integration and development of academic journals and new media,improve the quality and influence of academic journals,we should establish a diversified network platform to cultivate new media integration thinking,highlight specialization and specificity to form a brand effect,pay attention to professional training in new media and strengthen the construction of a comprehensive editorial talent team.