防震减灾科普文创研究初探——以上海市地震局为例

Preliminary study on cultural and creative products of science popularization for earthquake prevention and disaster reduction:Taking Shanghai Earthquake Agency as an example

上海市地震局防震减灾科普宣传在特色品牌打造上努力探索,形成了“中学生防震减灾知识竞赛”“震震有词”“言归震传”等多个主题活动栏目,取得了一定热度和成绩。然而,这些活动彼此之间独立分散,在相关宣传文创作品的构建设计上还存在着精品不多、创新性不足等问题。本文旨在整理归纳当前上海市地震局科普宣传作品的基础上,将目光延伸至地震系统、上海市乃至全国多领域科普文创产品,总结经验,取长补短,站在数字信息化与“互联网+”模式的大背景下积极思考,依托融媒体平台,尝试探寻能代表本局特色,可带动品牌效应,且易于推广的防震减灾科普文创方向,推进上海防震减灾宣传形式多样化、丰富化,在传播渠道和社会受众覆盖面等多个方面再上新台阶。

Shanghai Earthquake Agency has made efforts to explore characteristic brands of science popularization of earthquake prevention and disaster reduction,and has formed a number of themed activity columns,such as“Knowledge Competition of Earthquake Prevention and Disaster Reduction for Middle School Students”“Zhen Zhen You Ci”“Yan Gui Zhen Zhuan”,which had achieved certain popularity and achievements.However,these activities are independent and scattered from each other,and there are still some problems in the construction and design of related promotional cultural and creative products such as limited high-quality products and insufficient innovation.The purpose of this paper is to sort out and summarize the current popular science propaganda works of Shanghai Earthquake Agency,extend the vision to the seismic system,Shanghai and even the country’s multi field cultural and creative products of science popularization,sum up experience,learn from each other’s strengths.In the context of digital informatization and the“Internet+”model,we should actively think and rely on the integration media platform.We should try to explore the direction of cultural and creative product of science popularization for earthquake prevention and disaster reduction that can represent the characteristics of the administration,drive brand effect,and be easy to promote.We should promote the diversification and enrichment of publicity forms of earthquake prevention and disaster reduction in Shanghai,and reach a new level in communication channels and social audience coverage.