基于互动仪式链理论的虚拟阅读社区研究——以豆瓣读书会小组为例

Research on Virtual Reading Community Based on Interactive Ritual Chain Theory——Taking Douban Reading Group as an Example

文章引入互动仪式链理论,以豆瓣读书会小组为研究对象,从网络虚拟共在、对局外人设限、共同关注焦点、建立情感联结4个要素分析虚拟阅读社区的内在互动机制,探究传统读书会与虚拟阅读社区的异同,在此基础上构建基于互动仪式链理论的图书馆读书会模式,提出图书馆可通过构建线上线下持续互动情境、采用差异化服务方式、重视读者兴趣偏好、创造共同情感体验等策略开展读书会活动。

This article introduces the interaction ritual chain theory and takes the Douban reading club group as an example to analyze the internal interaction mechanism of the virtual reading community from the four elements of network virtual co-existence,outsiders setting limits,common focus and establishing emotional connection.It explores the similarities and differences between the traditional reading club and the virtual reading community,and constructs the library reading club model based on the interaction ritual chain,so as to provide countermeasures for the library to carry out reading club activities,including the construction of online and offline continuous interactive situations,the use of differentiated services,attention to readers interests and preferences,and the creation of common emotional experiences.