档案信息传播活动中主体与受众关系探究

信息技术和新媒体的发展推动档案信息传播活动变革,以拉斯韦尔“5W”传播模型为基础构建出传播主体与传播受众的关系模型图,探究在传播主体、传播内容、传播媒介、传播受众、传播效果等基础因素影响下主体与受众之间正向影响关系、逆向反馈关系及双向互动关系,以期促进综合档案馆档案信息传播活动深层次、高质量发展。

The development of information technology and new media has promoted the reform of archival information communication.Based on Lasswell's 5w communication model,a model diagram of the relationship between the communication subject and the communication audience has been constructed.This model explores the positive influence relationship,reverse feedback relationship and two-way interaction relationship between the subject and the audience under the influence of basic factors such as communication subject,communication content,communication media,communication audience and communication effect,so as to promote the in-depth and high-quality development of archival information communication activities in comprehensive archives.