社交媒体的焦虑分析及治理路径优化

Anxiety Analysis of Social Media and Optimization of Governance Paths

社交媒体带来了广泛意义上的便利,但是也为焦虑在互联网中传播提供了介质。社交媒体兼具了理性与非理性的双重属性:理性体现在社交媒体的正向功能,非理性体现在社交媒体的负向功能以及正负之间的灰色地带。焦虑是社交媒体运行中非理性的主要体现,通常以群体性、放大性、政治性的公共事件表现出来,破坏网络舆论空间的理性,降低政府公信力以及影响网民的社交体验等。探索社交媒体治理优化的可能性及回归人本位,对于调节网民心理健康,重塑网络公共领域具有重要意义。

Social media has brought widespread convenience,but also provides a medium for anxiety to spread on the internet.Social media has dual attributes of rationality and irrationality:rationality is reflected in the pos⁃itive function of social media,irrationality is reflected in the negative function of social media and the gray zone between positive and negative.Anxiety is the main manifestation of irrationality in the operation of social me⁃dia,usually manifested in mass,amplified,and political public events,which undermines the rationality of on⁃line public opinion space,reduces government credibility,and affects the social experience of netizens.Explor⁃ing the possibility of optimizing social media governance and returning to a human centered approach are of great significance for regulating the mental health of netizens and reshaping the online public sphere.