情感资本主义的政治经济学批判

A Political Economy Critique of Emotional Capitalism

资本对情感的极大兴趣得到了大众心理学与精神政治学的呼应,其借助情感逻辑的展开去推动资本主义生产力的提升,制造情感的工业化成为一种新趋势。当情感商品依靠产销合一的方式被制造出来,它在脱离了人之后却蜕变成了统治人的情感生活的意识形态。同时,当情感按照市场原则被遴选与建构,情感的空间则被“伪情感”所填满,人们将依循计算法则,变成“冷漠症者”。对此,西方左翼学者主要在观念的共同性生产的维度给出解决方案。但基于政治经济学批判,我们可以看到,情感异化的前提是私有财产权制度,情感资本主义混淆了生产劳动与非生产劳动的区分,从而错失了正确分析情感的道路。只有回到对特定的资本主义生产方式结构的批判上并实现对其彻底的革命,才是情感摆脱物化的唯一方向。

Capital's great interest in emotion has been echoed by mass psychology and psychopolitics,and the industrialisation of emotion has become a new trend through the unfolding of the logic of emotion to promote the productivity of capitalism.When emotional commodities are manufactured by means of the unity of production and marketing,they are detached from human beings but transformed into ideologies that rule their emotional lives.At the same time,when emotions are selected and constructed according to market principles,the space for emotions is flled with "pseudo-emotions",and people will follow the law of calculation and become "apathetic" In this regard,the Western left has mainly offered solutions in the dimension of the production of the commonality.However,based on the critique of political economy,we can see that emotional alienation presupposes a system of private property rights,and that emotional capitalism confuses the distinction between productive and unproductive labour,thus missing the way to a correct analysis of emotions.The only way out of the objectification of emotions is to return to the questioning of the structure of the particular capitalist mode of production and to achieve a radical revolution against it.