元宇宙下智慧图书馆用户健康信息获取意愿研究

Research on the Willingness of Users to Obtain Health Information in Smart Libraries under the Metaverse

研究元宇宙下智慧图书馆的健康信息特质对于用户获取意愿的影响有相当的理论意义和实践价值。文章通过文献梳理和理论分析,在详尽可能性模型的基础上,提出研究假设并构建逻辑模型和测量指标。基于问卷调研数据,结合结构方程模型,采用SmartPLS3.0软件对假设进行验证分析。研究结果表明:调节变量在两条路径上的影响作用不同;可通过增强智慧图书馆健康信息的传播性、可靠性和有用性来提高用户的获取意愿。

This paper studies the influence of the health information of the smart library on the user's willingness to acquire in the metaverse,which has considerable theoretical significance and practical value.Based on literature review and theoretical analysis,the article proposes research hypotheses and builds logical models and measurement indicators based on the detailed Elaboration Likelihood Model.Based on the questionnaire survey data,combined with structural equation modeling,SmartPLS3.0 software was used to verify and analyze the hypotheses.The research results show that the moderator variables have different effects on the two path and that userswillingness to obtain health information can be improved by enhancing the dissemination,reliability and usefulness of health information in smart libraries.