虚拟视觉叙事感知理论视角下的元宇宙图书馆阅读推广研究

A Study on Reading Promotion in Metaverse Libraries from the Perspective of Virtual Visual Narrative Perception Theory

元宇宙给阅读带来诸多新特征,图书馆需要应时而变,创新阅读推广方式。文章基于虚拟视觉叙事感知理论,从阅读推广的刺激介质、信息映射和终端反馈等维度,构建了元宇宙环境下图书馆阅读推广框架。指出场域空间、技术载体可成为图书馆阅读推广的刺激介质,而虚拟体验、交互共享与场景交融可实现元宇宙的感知信息映射,最后通过记忆存储、读者画像和感知反馈,完成阅读推广。

The metaverse brings many new features to reading,and libraries need to change and innovate reading promotion methods in response to the times.Based on the virtual visual narrative perception theory,the article constructs a framework for library reading promotion in the metaverse environment from the dimensions of stimulation medium,information mapping and terminal feedback of reading promotion.It is pointed out that field space and technology carrier can be the stimulating medium for library reading promotion,while virtual experience,interactive sharing and scene intermingling can realize the perceptual information mapping of metaverse,and finally,reading promotion is completed through memory storage,reader portrait and perceptual feedback.