未来电视传播体系演进趋势分析

An Analysis on the Evolution Trend of the Future Television s Transmission System

站在视听媒体传播体系发展变化的视角来分析“未来电视”的演进趋势,“未来电视”是对包括广播电视和网络视听在内的视听媒体的未来期许,是广播电视和网络视听行业媒体深度融合发展的结果。未来电视朝着为构建全媒体传播体系加速演进,它采用开放的、松耦合的分层体系结构实现对现有体系的高效协同的系统性重构,是高质量媒体还是不断演进的智能媒体,公共媒体平台(或能力)建设是其关键抓手。未来电视将形成多元化的传播主体,这会直接导致现有他律为主的监管模式的失效,需要进一步优化行业监管和治理模式。

Analyze the evolution trend of“future TV”from the perspective of the development and changes of the audio-visual media communication system.It is the result of integrated development of the radio,TV and the internet audio-visual media communication system.In the future,TV will accelerate its evolution toward the construction of an all-media communication system.It adopts an open and loosely coupled layered architecture to achieve efficient and coordinated systematic reconstruction of the existing system.It is a high-quality media and continuously evolving smart media.Public media platform(or capacity)construction is its key starting point.In the future,TV will form a diversified communication body,which will directly lead to the failure of the existing heteronomy-based regulatory model,and it is necessary to further optimize the industry regulatory and governance model.