智媒化视域下“封面新闻”的信息传播

The Communication Characteristics of“Cover News”from the Perspective of Intelligent Media Interactive Ceremony

媒介技术融合的目标之一是重建智媒与用户之间的连接关系,重构传播模式和运营模式,而基于人工智能技术的封面新闻智媒体无疑是最佳路径。构建智媒体视域下的“封面新闻”不仅需要依托技术平台的置建,还需要从理念、技术、人才、机制等层面实现逻辑联系的转型,此过程渗透互动仪式的理念输出,并以智媒化后的互动仪式、社会环境、互联网平台、大数据等应用技术基础,诠释群体聚集、共享情感、共同焦点关注推动封面新闻智能化、多元化、个性化发展的调整作用与重塑过程,从而完成智媒化互动仪式视域下封面新闻的文化共享与信息传播。

One of the goals of media technology integration is to rebuild the connection relationship between smart media and users,and to reconstruct the communication mode and operation mode,and smart media for cover news based on artificial intelligence technology is undoubtedly the best path.The construction of“cover news”under the perspective of intelligent media not only needs to rely on the establishment of a technical platform,but also needs to realize the transformation of logical connections from the perspectives of concept,technology,talent,and mechanism.Interaction rituals,social environment,Internet platforms,big data and other application technology foundations after medialization explains the adjustment and reshaping process of group gathering,shared emotions,and common focus to promote the intelligent,diversified,and personalized development of cover news.In this way,the cultural sharing and information dissemination of cover news under the perspective of intelligent media interactive ceremony can be completed.