融媒体背景下“三农”新闻报道新策略

New Strategies for News Reporting on“Agriculture,Countryside and Farmers”under the Background of Integrated Media

随着智能技术与移动互联网的快速发展,依托融媒体高质量服务“三农”已成为涉农新闻报道转变的新方向。在全新传播格局下,“三农”新闻报道应始终把握“农情”“政情”与“媒情”。概述融媒体时代“三农”新闻报道面临的机遇与挑战,并从铸牢“三农”流量思维,强化融媒新闻输出;优化“三农”报道视角,精准指向新闻受众;改变“三农”报道话语,提高涉农新闻亲和力等角度阐释“三农”新闻报道的新路径。

With the rapid development of smart technology and mobile Internet,relying on the high-quality services of intergrated media to serve farming related entities has become a new direction for the transformation of agriculture-related news reports.Under the new communication pattern,“three rural”news reports should always grasp the“agricultural situation”,“political situation”and“media situation”.An overview of the opportunities and challenges faced by news reports on“agriculture,rural areas and farmers”in the era of media integration,and strengthen the output of media news from the perspective of“agriculture,rural areas and rural areas”;optimize the perspective of“agriculture,rural areas and rural areas”;precisely deliver to the target news customers,change the language used in the news reports;improve the affinity of agriculture-related news and other perspectives to explain the new path of“three rural”news reports.