基于技术驱动的智能媒体特征分析和发展策略研究

Research on Characteristics and Development Strategy of Technology-Driven Intelligent Media

随着移动互联网、大数据、云计算、人工智能、区块链等新一代信息技术的快速发展,给传媒带来了革命性的变化,无论是内容的生产方式和传播形态,都发生了深刻的影响。媒体的发展形态也从传统媒体到互联网媒体再到智能媒体转变,特别是近年来智能媒体应运而生,对传统媒体和网络媒体带来了前所未有的挑战,媒体格局、舆论生态、传播方式发生了重大变化,技术赋能驱动全媒体时代的到来,促进媒体深度融合,走以先进技术为支撑的媒体发展道路。本文重点研究技术驱动下智能媒体的特征分析,探索智能媒体未来的发展思路和发展模式。

With the rapid development of the new generation of information technology,such as mobile Internet,big data,cloud computing,artificial intelligence,blockchain and so on,revolutionary changes have been brought to the media,which has had a profound impact on both the production mode and the transmission form of content.The development form of media has also changed from traditional media to Internet media and then to in-telligent media.In particular,in recent years,intelligent media emerged as the times require,bringing unprece-dented challenges to traditional media and online media.The media pattern,public opinion ecology,and commu-nication methods have undergone significant changes.Technology enables the arrival of the all media era,pro-motes the deep integration of media,and takes the media development path supported by advanced technology.This paper focuses on the analysis of the characteristics of intelligent media driven by technology,and explores the future development ideas and models of intelligent media.