高校网络思想政治教育内容供给建设研究

Research on the Content Supply Construction of Network Ideological and Political Education in Colleges and Universities

网络舆论生态的多元化、分散化、无序化影响大学生社会主义核心价值观的养成,网络思想政治教育内容单一、重合、深度不足,与大学生对思想政治教育的现实需求不匹配,网络思想政治教育内容以灌输为主,大学生参与性不够,影响网络思想政治教育效果。新时代的高校网络思想政治教育应立足大学生的自身发展需求,以社会主义核心价值观为指导,以受众的实际需求为根本,以受众发展特点为依据,以提升学生获得感为着力点,以增强学生接受度为目标加强内容供给和平台建设。

The diversification,decentralization,and disorder of the online public opinion ecosystem affect the cultivation of socialist core values among college students.The content of online ideological and political education is single,overlapping,and insufficient in depth,which does not match the actual needs of college students for ideological and political education.The content of online ideological and political education is mainly indoctrination,and the participation of college students is insufficient,which affects the effect of online ideological and political education.In the new era,online ideological and political education in universities should be based on the self-development needs of college students,guided by socialist core values,rooted in the actual needs of the audience,based on the characteristics of audience development,focused on enhancing students’sense of gain,and aimed at enhancing students’acceptance,to strengthen content supply and platform construction.