互联网使用、农村家庭收入与消费升级的实证研究

An Empirical Study on Internet Use,Rural Household Income and Consumption Upgrading

在互联网使用在农村地区的普及率逐步提高的背景下,探究互联网使用对农村居民消费升级的影响和作用机制,有助于为理解农村居民消费行为提供新的视角,以期推动农村消费市场的健康发展和乡村振兴战略的实施,促进农村经济的可持续发展。利用2018年中国家庭追踪调查(CFPS)数据进行分析,分析结果表明:互联网使用行为及移动上网和使用电脑上网两种不同使用互联网的方式,均会通过影响农村家庭收入促进消费升级。随着农村家庭收入不断增长,互联网使用对消费升级的影响逐渐加强,其对城市家庭的影响大于对农村家庭的影响,对东部和西部农村家庭的影响并没有显著差异。对此,应提升农村互联网普及率、完善电商法律法规、利用新媒体创新消费体验等,以刺激农村消费者的消费需求和电子商务的发展,为我国经济增长提供内生动力。

In order to explore the impact and mechanism of internet use on rural residents'consumption upgrading,provide a new perspective for understanding rural residents'consumer behavior,promote the healthy development of the rural consumption market and the implementation of the rural revitalization strategy,and promote the sustainable development of the rural economy,the China Family Panel Studies(CFPS)data in 2018 was used for analysis.The analysis results indicate that internet usage behavior,as well as two different ways of using the internet,mobile internet and computer internet,can promote consumption upgrading by affecting rural household income.With the continuous growth of rural household income,the impact of internet use on consumption upgrading is gradually strengthening.Its impact on urban households is greater than that on rural households,and there is no significant difference in the impact on rural households in the eastern and western regions.