工商管理案例采编、教学维度探索和量表开发研究

Research on Business Adminhistration Case Collecting and Writing,Teaching Dimension Exploration and Scale Development

案例教学法作为商学院的核心教学方法之一,已在国内外的商科教育中得到广泛应用,案例采编也受到越来越多商学院教师的关注。然而,从现有文献来看,以实证方法衡量案例编写合理性和案例教学有效性的研究尚处于起步阶段。基于相关文献,从教师与学生的双视角出发,运用定性和定量研究相结合的方法,开发测度案例编写合理性和案例教学有效性的量表,并运用因子分析予以验证。结果表明,前者包括教学目标明确性、案例选择典型性、案例情节逻辑性、案例情节趣味性、案例问题匹配性和案例问题开放性六个维度;后者包括理论知识、实践经验和综合能力三个维度。研究不仅为案例采编的课堂检验提供了合适的测量工具,也为案例教学研究拓展了新的思路。

As one of the core teaching methods in business schools,case teaching method has been widely applied in domestic and international business education.Accordingly,case collecting and writing has attracted more and more academic attention from business professors.Nevertheless,.the existing literature has revealed an emerging but dissatisfyingly inadequate empirical study on case collecting and writing reasonableness and case teaching efectiveness.Based upon a comprehensive literature review,from the perspectives of teachers and students,this paper aims to develop an evaluation metric measuring case writing rationality and case teaching effectiveness via quantitative and qualitative approaches,and conduct the verification with factor analysis.The results indicate that the metric for the former includes such 6 dimensions as the clarity of teaching objective,typicality of case selection,the logic of case story,the attractiveness of case plots,the matching of questions with theories and knowledge,and the openness of case questions.The metric for the latter comprises of theoretical knowledge,practice&experience,and problem-solving skills.This research provides an appropriate tool to measure case collecting and writing,and offers new perspectives for future pedagogical research.