平台使用、污名与认同:平台化二次元沉迷机制研究

Platformized ACG Addiction:A Study on the Mechanisms of Stigma Perception and Distinctive Cultural Identity

平台化文化生产与消费已经成为Z世代青年人的生活方式。通过对国内青少年二次元迷群的问卷调查,探讨青少年二次元平台使用与沉迷的关系及其社会心理机制,可发现,平台的使用强度并不必然导致沉迷,但是青少年对来自外界的污名感知却能够显著中介二次元平台使用与沉迷的关系。另外,二次元迷群的区隔式文化认同调节了二次元平台使用与污名感知的关系,将文化认同区别于他人的二次元迷群更易在使用平台的过程中感知污名,并进一步沉迷于二次元文化。平台化文化生产与消费建构了二次元迷群的独特文化认同和对外界污名的反应,进而抑制了二次元文化公共传播的潜力。平台和主流文化应共同寻求破局之道,推动平台化时代多元文化融合实践。

Platform-based cultural production and consumption have become the lifestyle of Generation Z young people.This study investigates the relationship between adolescent use and addiction to ACGN platforms and their underlying social psychological mechanisms through a survey of domestic adolescent ACGN enthusiasts.Results indicate that the intensity of platform usage does not ncessarily result in addiction.However,adolescents'perception of external stigma significantly me-diates the relationship between ACGN platform use and addiction.Furthermore,the distinctive cultural identity of the ACGN fans moderates the relationship between ACGN platform use and stigma perception.Specifially,ACGN fans that distinguish their cultural identity from others are more likely to perceive the stigma during platform use and subsequently become further addicted to ACGN culture.Platform-based cultural production and consumption construct the unique cultural identity and re-sponse to external stigma of the ACGN fans.thus inhibiting the potential of public dissemination of ACGN culture.Both platforms and mainstream culture should jointly seek a way to break the situation and promote the practice of multiculural integration in the platform era.