基于数字文旅的非遗民间舞蹈体验设计研究与实践

Research and Practice of Intangible Cultural Heritage Folk Dance Experience Design Based on Digital Cultural Travel

针对数字文旅背景下非遗民间舞蹈体验设计策略进行系统性分析与实践探索,挖掘数字时代非遗输出新形式,提升文化消费的体验品质与精神文化满足。采用田野调查与文献收集的方法,分析非遗民间舞蹈传承与文旅产业的融合态势及其在旅游场域中的特点;进而从情感层次理论出发,归纳传统舞蹈的文旅体验设计发展趋势。结合天津传统民间舞蹈“小车会”设计实践,基于用户体验要素模型探究多层次的数字文旅体验变现形式,一方面为未来非遗活态传承发展、树立民族文化自信提供了新思路与新见解,另一方面促进了城市旅游、地域文化等相融合的数字文化产业蓬勃发展。

This paper systematically analyzes and practices the design strategy of intangible cultural heritage folk dance experience under the background of digital cultural tourism,excavates new forms of intangible cultural heritage output in the digital era,and improves the experience quality and spiritual and cultural satisfaction of cultural consumption.Using the methods of field investigation and literature collection,this paper analyzes the integration of intangible folk dance inheritance and cultural tourism industry and its characteristics in the tourism field.Then,based on the theory of emotional hierarchy,the development trend of cultural travel experience design of traditional dance is summarized.Combined with the design practice of Tianjin traditional folk dance"Small car",this paper explores multi-level digital cultural travel experience realization form based on user experience element model.On the one hand,it provides new ideas and new insights for the future inheritance and development of intangible cultural activity and the establishment of national cultural confidence.On the other hand,it promotes the vigorous development of digital cultural industry that integrates urban tourism and regional culture.