数字贸易下跨境电商综合试验区创新发展对策研究

Research on Innovation Development Strategies for Crossborder E-commerce Comprehensive Pilot Zone under Digital Trade

当前数字贸易作为跨境电商高级化的目标正迅速发展。该文阐述了跨境电商、跨境电商综合试验区、数字贸易的概念,分析了数字贸易对跨境电商、跨境电商综合试验区的影响,以珠海跨境电商综合试验区为例,指出其发展过程中存在的产业集聚不足、数字化程度不高、生态圈不完善和人才短缺等问题,提出推动珠海跨境电商综合试验区创新发展的对策建议。

Currently,digital trade is developing rapidly as the goal of upgrading cross-border e-commerce.This article elaborates the concepts of cross-border e-commerce,cross-border e-commerce comprehensive pilot zone and digital trade,and analyzes the impact of digital trade on cross-border e-commerce and cross-border e-commerce comprehensive pilot zone.Take Zhuhai cross-border e-commerce comprehensive pilot zone as an example,the paper points out issues that exist in its development process,such as insufficient industrial agglomeration,low degree of digitization,incomplete ecosystem,and talent shortage,and proposes countermeasures to promote the innovation development of Zhuhai Cross-border E-commerce Comprehensive Pilot Zone.