平台规则的合法性控制

Legitimacy Control of Platform Rules

平台规则是平台运行的依据。对其进行合法性控制,可以预防与规制平台经营者的不当行为。平台规则的合法性控制需要关注平台的组织化、行为权力化、运行的技术化等特征。受上述平台规则运行实况影响,平台经营者与用户缺乏合理商谈语境,可以借助算法等技术直接影响用户权益,且用户缺乏自我保护的自觉与能力。在此背景下,平台规则合法性控制应综合借助公私法规制手段,兼顾私权力的“权力”和“市场”双重属性,强化行政备案机制、用户民主参与、平台企业内部合规,确保平台规则运行程序与实体内容的合法。

Platform rules are the basis of platform operation,and the legality control can prevent and regulate the improper behavior of platform operators.The legitimacy control of platform rules needs to pay attention to the characteristics of platform organization,behavior power and operation technology.Affected by the operation of the above platform rules,platform operators and users lack a reasonable negotiation context and can directly affect the rights and interests of users with the help of algorithms and other technologies,and users lack the consciousness and ability to protect themselves.In this context,the legality control of platform rules should take into account the dual attributes of“power”and“market”of private power by means of public and private laws and regulations,strengthen the administrative filing mechanism,users'democratic participation and internal compliance of platform enterprises,and ensure the legality of the operation procedures and entity contents of platform rules.