中国文化产业与旅游产业融合研究述评

A Review of Researches on the Integration of Cultural Industry and Tourism Industry in China

文化产业和旅游产业作为经济增长的新动能,是推动供给侧结构性改革和满足人民幸福生活的重要抓手,系统梳理我国文化产业和旅游产业融合的相关研究,对我们理解相关科学问题具有重要的意义。文章采用CiteSpace和VOSviewer可视化图谱分析法,总结了国内文旅融合研究的发展阶段及主要特征,并从文旅融合相关概念、文旅融合发展模式、文旅融合发展路径、文旅融合动力机制、文旅融合成效评估、文旅融合影响效应6个主题梳理中国文化产业与旅游产业融合研究进展。研究发现,文旅新业态的内容和形式、数字化技术与文旅融合、文旅融合与乡村振兴的互促机制等新兴话题逐渐走入研究者们的研究视野;扎根理论、系统动力学、计量经济学模型、大数据分析等多元方法的应用逐渐增多;理论建构开始受到重视,产业融合理论、产业价值链理论、生态系统学理论、文化资本理论、文化再生产理论、共生理论、循环经济理论等理论被应用于文旅融合研究。最后,文章指出,未来该领域研究仍需结合多学科研究视角和研究方法,重点关注两产业融合的基础理论体系、文旅融合综合成效评估、文旅融合如何助力乡村振兴、科技赋能促进文旅深度融合等关键问题,不断细化和深化研究内容和创新研究主题、视角和方法。

As a new driving force for economic growth,the culture industry and tourism industry are important to promote the supply-side structural reform and people’swell-being,and it is of great significance to systematically sort out the research on the integration of China’s culture industry and tourism industry to help us understand the related scientific issues.This study analyzed the development stage and main features of related research through CiteSpace and VOS viewer knowledge mapping analysis and summarized the current research progress based on six themes namely:the concept,development mode,development path,driving mechanism,evaluation of the consequence,and the effect of culture and tourism integration.The results show that emerging topics such as the content and form of new cultural and tourism industries,digital technology and culture and tourism integration,and the mutual promotion mechanism between culture and tourism integration and rural revitalization have gradually entered the research field;the application of diverse methods such as the grounded theory,system dynamics,econometric models and big data analysis is increasing gradually;theoretical construction has received attention,and theories such as industrial integration theory,industrial value chain theory,ecosystem theory,cultural capital theory,cultural reproduction theory,symbiosis theory,and circular economy theory have been applied to this field.Finally,it pointed out that future research needs to combine multidisciplinary research perspectives and research methods and focus on key issues(including the theoretical knowledge development of the integration of the two industries,the evaluation of the consequence of the integration of the two industries,the relationship between the integration of the two industries and rural revitalization,and the impact of technology empowerment)to continuously refine and deepen the research content.