互补性资产、技术商业化能力与科技型在位企业商业模式创新——基于商业模式冰山理论的系统动力学仿真分析

Complementary asset, technology commercialization capabilityand business model innovation of high-tech incumbent enterprises:Simulation analysis of system dynamics that based on businessmodel iceberg theory

为揭示互补性资产、技术商业化能力等商业模式隐性知识对科技型在位企业商业模式创新的动态影响机制,基于商业模式冰山理论构建了科技型在位企业互补性资产、技术商业化能力与商业模式创新三者之间相互作用关系的系统动力学模型,并选取典型企业采用Vensim PLE软件进行了实例仿真.研究结果表明:互补性资产、技术商业化能力是商业模式隐性知识的重要组成部分;互补性资产、技术商业化能力与商业模式创新之间形成良性循环关系,相互促进,均实现较大幅度提升;研究与开发类互补性资产、销售类互补性资产分别通过技术开发能力、技术市场化能力对商业模式的价值主张、价值传递与实现产生影响;随着互补性资产要素参数值的变化,商业模式的价值主张与价值实现随之改变,且变化幅度相异,其中,产业链成熟度、研发人力资本、服务支持能力对价值主张的影响更为显著,市场营销能力、营销渠道、风险识别能力对价值传递与实现的影响更为显著.据此为科技型在位企业有效利用互补性资产、提高技术商业化能力进而促进商业模式创新提出了相关政策建议.

In order to explore the dynamic effect mechanism of business model tacit knowledge,such as complementary asset and technology commercialization capability,on the business model innovation of high-tech incumbent enterprises,based on business model iceberg theory,this paper constructs a system dynamics model that shows the interaction relationship among complementary asset,technology commercialization capability and business model innovation of high-tech incumbent enterprises,and then selects a typical enterprise to conduct simulation with Vensim PLE software.The research results show that complementary asset and technology commercialization capability are the important components of business model tacit knowledge.Complementary asset,technology commercialization capability and business model innovation form a virtuous circle and promote each other,and then all of them achieve significant improvement.The complementary assets for R&D influence the value proposition of business model through technical development capability and the complementary assets for sale influence the value delivery and realization of business model through technical marketization capability.With the change of complementary asset elements,the value proposition and value realization of business model change with different ranges.Among them,industry chain maturity,R&D human capital and service support capability have the more significant impacts on value proposition;marketing ability,marketing channel and risk identification ability have the more significant impacts on value delivery and realization.Accordingly,this paper puts forward relevant policy suggestions for high-tech incumbent enterprises to effectively utilize complementary asset,improve technology commercialization ability and then promote business model innovation.