乡村振兴视域下农产品冷链物流发展路径研究

Research on the Development Path of Cold Chain Logistics of Agricultural Products from the Perspective of Rural Revitalization

要想实现乡村振兴离不开产业振兴的推动。近些年国内农村地区积极建设农业电商平台,旨在使农业营销途径得到良好拓宽,实现农业的蓬勃发展。而发展好农产品冷链物流,则是充分发挥农业电商网络平台优势的重要举措。鉴于此,文中具体分析了乡村振兴视域下农产品冷链物流发展所遇困境,并据此论述了如何推动农产品冷链物流发展。

If we want to achieve rural revitalization,we can't do without the promotion of industrial revitalization.In recent years,rural areas in China have actively built agricultural e-commerce platforms,aiming to expand agricultural marketing channels and realize the vigorous development of agriculture.The good development of agricultural cold chain logistics is an important measure to give full play to the advantages of agricultural e-commerce network platform.In view of this,the article specifically analyzes the difficulties encountered in the development of cold chain logistics of agricultural products from the perspective of rural revitalization,and discusses how to promote the development of cold chain logistics of agricultural products.