摘要
近年来电商渗透率不断上升,政府多次颁布政策支持物流企业发展,中国快递业务量实现新的突破。基于此,文中选取2021年中国快递市场业务量最多的公司——中通快递进行分析。运用哈佛框架,从战略、会计、财务和前景四个维度思考,同时与顺丰控股、圆通速递两家主流快递公司进行横向对比,归纳总结中通快递的优势与不足并提出相应建议,以期促进企业长远稳健发展。
In recent years,the penetration rate of e-commerce has been increasing,and the government has issued several policies to support the development of logistics enterprises.China's express business volume has achieved new breakthroughs.Based on this,the article selects ZTO Express,the company with the largest business volume in China's express market in 2021,for analysis.Using the Harvard framework,this paper thinks from the four dimensions of strategy,accounting,finance and prospect,makes horizontal comparison with SF Holding and YTO Express,summarizes the advantages and disadvantages of ZTO Express and puts forward corresponding suggestions to promote the long-term and steady development of the enterprise.
作者
张馨予
郭再娣
ZHANG Xin-yu;GUO Zai-di(Nanjing University of Posts and Telecommunications,Nanjing 210003,China)
出处
《物流工程与管理》
2023年第8期131-133,156,共4页
Logistics Engineering and Management
基金
2020年南京邮电大学教育科学“十三五”规划一般项目“创新创业教育浸润式教学模式的研究与时间”(GJS-XKT2006)
2021年南京邮电大学校级教学改革研究一般项目“面向信息化的经管类人才创新实验区的建设”(JG00121JX55)。
关键词
哈佛分析
财务分析
中通快递
Harvard analysis
financial analysis
ZTO Express
