京东物流成本管理研究

Study on Logistics Cost Management of JD.Com

电子科技的发展催生了一种新型的市场营销模式——电子商务。这种模式在我国的市场营销中,其优势日益明显。电子商务由于打破了企业传统的运作模式,其便捷、高效的特点使其具有显著的市场竞争力和发展潜力的优势。但是,电子商务不断发展壮大的同时,与之相关的物流弊端也日益凸显。其中一个很大的限制就是物流费用过高。所以,在电子商务中,如何提高自己的竞争能力,就成为了一个重要的问题。中国的物流成本管理已有相当的发展,尤其在制造业领域。但因为不同行业的所制造的产品不同、加工方式等不同,所以,我们需要观察不同的企业的物流成本管理的相同方法,并且要结合电子商务企业特征,寻找出一种适用于电子商务企业的物流成本管控的方法,这对保证电商行业的健康发展是十分重要的。因此,有必要对电子商务企业物流成本管理中所存在的共性问题进行分析和研究,并寻找出一种与其发展相适应的物流成本管理方式,从而有针对性地降低电商企业的物流成本。

The development of electronic science and technology gives birth to a new marketing mode——e-commerce.This mode's advantage is increasingly obvious in the marketing of our country.Because e-commerce breaks the traditional operation mode of enterprises,its convenient and efficient characteristics make it have significant advantages in market competitiveness and development potential.But as e-commerce continues to grow,the related logistics drawbacks also become increasingly prominent.One of the big limitations is the high cost of logistics.Therefore,in e-commerce,how to improve their competitiveness has become an important issue.China's logistics cost management has been quite developed,especially in the field of manufacturing.However,due to the different products and processing methods produced by different industries,we need to observe the same method of logistics cost management of different enterprises and apply it appropriately to e-commerce companies.In addition,combining the characteristics of e-commerce enterprises to find out a method of logistics cost control suitable for e-commerce enterprises,which is very important to ensure the healthy development of e-commerce industry.Therefore,it is necessary to analyze and study the common problems existing in the logistics cost management of e-commerce enterprises,and find out a logistics cost management mode which is suitable for its development,so as to reduce the logistics cost of e-commerce enterprises.