基于云渲染的沉浸式数字活动平台

Immersive digital activity platform based on cloud rendering

为了突破传统线上活动的限制,文章提出为用户打造一个不仅具备面对面沉浸式社交环境,而且兼具功能性、趣味性和传播性的平台。经过调研发现,线上数字活动平台以数字化传播的科技手段构建虚拟世界的创新玩法,并与用户建立包含情绪、文化、社交等多层次链接的伙伴关系,符合目前市场的发展趋势。该平台不仅能提高企业的知名度,还能扩大企业的影响力。

In order to break through the limitations of traditional online activities,this paper proposesto create a platform for users that is not only a face-to-face immersive social environment,but alsofunctional,interesting and communicative.Through research and development,it is found that theonline digital activity platform builds an innovative way of playing in the virtual world by means ofdigital communication technology,and establishes a partnership with users including emotional,cultural,social and other multi-level links,which is in line with the current market developmenttrend.The platform can not only improve the visibility of enterprises,but also expand the influenceof enterprises.