可拓综合评价提取汽车前脸设计的感性要素

Extension Comprehensive Evaluation for Kansei Elements Extraction of Automobile Front Face Design

为了解决以往汽车造型设计要素提取过程存在的模糊性、复杂性、主观性等问题,本研究使用可拓综合评价对汽车前脸关键设计要素进行感性提取。首先,从用户对汽车前脸的感性认知信息出发,以感性工学为基础,使用推论式感性工学建立感性评价指标体系。其次通过模糊层次分析法和熵权法求出各感性指标的主、客观权重,得到综合权重后,接着运用可拓理论针对各感性指标对汽车前脸设计要素进行重要度评价。最终,根据各指标权重及设计要素评价结果综合确定影响汽车前脸设计要素的重要程度等级。本研究方法过程简洁,逻辑清晰,不仅增强了提取汽车前脸关键设计要素的客观科学性,也为其他产品关键设计要素的提取提供有效参考。

In order to solve the problems of ambiguity,complexity,and subjectivity in the previous extraction process of automobile styling design elements,this study uses extension comprehensive evaluation to extract perceptually the key design elements of the front face of the automobile.First,starting from the user's perceptual cognition information on the front face of the car,the inferential perceptual engineering is used to establish a perceptual evaluation index system.Secondly,the subjective and objective weights of each perceptual index are obtained through fuzzy analytic hierarchy process and entropy weight method,and the comprehensive weight is obtained.Then,extension theory is used to evaluate the importance of car front face design elements for each perceptual index.Finally,according to the weight of each index and the evaluation results of design elements,the degree of importance of the design elements affecting the front face of the car is comprehensively determined.The process of this research method is simple and logical,which not only enhances the objective science of extracting key design elements of the front face of the car,but also provides an effective reference for the extraction of key design elements of other products.