印度美食短视频现象级传播折射中印文化交流新思路

The Phenomenal Spread of Indian Food Short Videos Reflects New Ideas of China-India Cultural Exchange

2022年视频博主“刘庸干净又卫生”的印度美食短视频在各大网络平台形成现象级传播,这一现象的发生折射出新媒体背景下中印文化交流的新思路。刘庸以“接地气”的方式,不带“滤镜”地呈现真实而奇特的印度社会人文景观是其收获大量粉丝和高度关注的重要原因。网友出于猎奇或调侃的心态观看刘庸品尝印度街头美食,对出现在视频中的某些印度文化现象感到好奇,进一步了解印度社会现实与文化习惯,对印度人民产生共情心理,尝试认识印度文化。在对外文化交流或传播时需更加重视新媒体平台,新媒体的内容形式更加多样,具备更强的交互性和实时性,受众覆盖范围广,能平衡文化交流中的个人视角与宏观叙事。

2022 video blogger"Liu Yong's clean and hygienic"s short videos of Indian food have become a phenomenon on various online platforms,and this phenomenon reflects a new way of thinking about China-India cultural exchanges in the context of new media.Liu Yong's"grounded"way of presenting the real and peculiar social and human landscape of India without"filters"is an important reason why he has gained a large number of fans and a high degree of attention.Netizens watch Liu Yong taste Indian street food out of curiosity or flirtation,and are curious about certain Indian cultural phenomena in the video,so as to further understand the social reality and cultural habits of India,empathise with the Indian people,and try to understand Indian culture.When communicating with foreign cultures,we need to pay more attention to the new media platform,which has more diversified forms of content,stronger interactivity,more real-time,and wider audience coverage.Balance the personal perspective and macro-narrative in cultural communication.