资本主义消费社会与虚假需求的生成

Capitalist Consumer Society and the Generation of False Demand

20世纪之后,资本主义国家的科学技术突飞猛进,迅速发展的生产力使得消费品的数量和种类巨大丰富,资本家推行高生产、高消费的生产生活方式,现代西方社会由此进入消费社会。生产得多,就要求消费得多,虚假需求就是在这种情况下产生的,以牺牲精神生活为代价的消费者天堂并没有给人带来它所允诺的快乐。事实上以资本为核心的资本主义消费社会是虚假需求产生的客观条件,“满足顾客需求”的市场营销理论是虚假需求产生的内在机理。加强党对消费的领导,防止资本的无序扩张,发展社会主义文艺事业,才能更好满足人民的精神生活需求。

After the 2Oth century,science and technology in capitalist countries have advanced by leaps and bounds,and the rapid development of productive forces has led to a huge abundance of consumer goods,and capi-talists have promoted a high-production,high-consumption way of production and life,which has led to the entry of modern Western societies into a consumer society.Producing more requires consuming more.False demand is cre-ated under such circumstances,and the consumer paradise at the expense of spiritual life does not bring people the happiness it promises.In fact,the capitalist consumer society centred on capital is the objective condition for the creation of false demand,and the marketing theory of"satisfying customers'needs"is the inner mechanism for the creation of false demand.We should strengthen the leadership of the Party on consumption,prevent the disor-derly expansion of capital,and develop socialist literature and art in order to better satisfy the people's spiritual life needs.