“一带一路”倡议与新时代国际传播能力建设

The Belt and Road Initiative and InternationalCommunication Capacity Building in the New Era

新时代是机遇与挑战并存的时代,世界发展充满不确定性,要求国际传播需有新突破、新作为,而“一带一路”倡议的存量资源恰可以整合转化为国际传播能力建设的增量资源。基于对我国国际传播的背景、现状以及“一带一路”倡议的存量资源的分析,搭建了国际传播的路径选择模型。该模型由外交路径、文化路径、媒体路径、经贸路径和社交路径组成。在路径选择模型的基础上,我国的国际传播可以围绕优化多元主体、精选传播内容、设置主导项目等维度进行能力建设。同时,在国际传播实践中,我国需要注意克服文明优越感,弱化意识形态,避免单向传播,最终落实人类命运共同体的理念。

The new era is an era of opportunities and challenges and the world is full of uncertainties,which calls for newbreakthroughs and new actions in international communication. The existing resources of The Belt and Road Initiativecan be converted into incremental resources for international communication capacity building. Based on the analysisof the background,current situation and stock resources of the Belt and Road Initiative,a routing selectionmodel of international communication has been set up. The model consists of diplomatic path,cultural path,mediapath,economic path and social path. On the basis of the path selection model,China’s international communicationcan be built around the dimensions of optimizing multiple subjects,selecting communication content,settingleading projects and so on. At the same time,in the practice of international communication,attention should bepaid to overcoming the sense of superiority of civilization,weakening ideology,avoiding one-way communicationand other issues to finally implement the concept of Human Destiny Community.