他者视域下中国小康故事的跨文化传播策略研究——以纪录片《柴米油盐之上》为例

Research on the Cross-cultural Communication Strategy ofChina’s Well-off Story from the Perspective of Others——Taking About Wood,Rice,Oil and Salt as an Example

获得主流媒体认可的纪录片《柴米油盐之上》讲述了“他者”视角下的四则中国小康故事。文章采用框架三层次分析法的定性研究方法和基于STM(Structural Topic Model)结构主题模型的质化研究方式对该纪录片讲述中国小康故事及其跨文化传播策略进行了分析阐释。在高层次框架中,该纪录片的主题含有普适性和特殊性,展现的情感倾向较为客观;在中层次框架中,纪录片采用立体化描述、多元化叙事视角打造意义的共通空间;在低层次框架中,纪录片从经济、文化、社会三方面的多种形象符号映射中国式小康的核心特征。在跨文化传播中,纪录片《柴米油盐之上》使用的多维视角的叙事思路、多重符号的真实呈现、多元主体的共同协作为未来的跨文化传播实践提供了启示与参考。

The mainstream recognized documentary “Above Wood,Rice,Oil,and Salt”tells four stories of China’smoderately prosperous society from the perspective of the“other”. This paper uses the qualitative research methodof the three - tier analytical framework and the qualitative research method based on the STM ( Structural TopicModel) to analyze and explain the documentary’s story of China’s well-off society and its cross-cultural communicationstrategy. In a high-level framework,the theme of this documentary contains universality and specificity,exhibiting obvious positive emotional tendencies. In the medium level framework,documentaries adopt three - dimensionaldescriptions and diverse narrative perspectives to create a common space of meaning. In a low - levelframework,documentaries reflect the core characteristics of a Chinese style well-off society through various imagesymbols in terms of economy,culture,and society. In cross-cultural communication,the multi-dimensional narrativeapproach,the true presentation of multiple symbols,and the collaborative efforts of multiple subjects used inthe documentary“Above the Wood,Rice,Oil,and Salt”provide inspiration and reference for future cross-culturalcommunication practices.