驻马店驿站文化的开发现状与对策研究

Research on the Present Situation and Countermeasures of Zhumadian Post Station Culture Development

驻马店是全国唯一因驿站得名的城市,具有丰富的驿站文化资源。驻马店的驿站文化开发以皇家驿站景区建设为代表,然而目前皇家驿站景区存在着驿站文化内涵不突出、基础服务设施不完善、宣传推广力度不大、缺乏特色旅游纪念品、忽视市场需求和消费能力等问题。针对问题,皇家驿站景区需要采取深挖驿站文化内涵、完善基础设施、加大媒体宣传力度、开发特色旅游纪念品以及进行必要的市场调研等对策,以更好推动皇家驿站开发,促进驻马店驿站文化继承发展,带动地区旅游产业完善升级,最终达到擦亮驻马店文化品牌、提升城市文化形象的目的。

Zhumadian(the station for the postman to change his horse)is the only city named after the post station with rich post station cultural resources.The development of Zhumadian post station culture is mainly reflected in the development of the Royal Post Station Scenic Spot.However,at present,the Royal Post Station has some problems,such as the unclear connotation,the developing infrastructure,the weak promotion,the lack of characteristic tourist souvenirs,and the neglect of market demand and consumption ability analysis.Through enhencing the connotation of the post station culture,improving the infrastructure,increasing the media publicity,developing characteristic souvenirs and conducting necessary market research and analysis,the corresponding solutions are proposed to better promote the development of the Royal Post Station,promote the development of the post station culture of Zhumadian,drive the further development and utilization of the tourism industry of Zhumadian,enhance the image of the city culture,and polish the cultural brand of Zhumadian.