智慧酒店需求导向下旅游大类学生数据素养调查研究——以桂林理工大学为例

Research on Data Literacy of Tourism Majors under the Demand Orientation of Smart Hotels:A Case Study of Guilin University of Technology

智慧酒店的发展对从业人员的数据素养提出了新的要求。基于美国新媒体联盟(NMC)数据素养框架设计对接智慧酒店发展所需数据素养调查问卷,以桂林理工大学2019级旅游大类学生为研究对象,从数据意识、数据分析、数据利用与储存、数据伦理四个维度分析数据素养现状、影响因素,最后提出提升数据素养的对策。

The development of smart hotels has posed new requirements for the data literacy of industry practitioners.This study is based on the New Media Consortium(NMC)data literacy framework and designs a survey questionnaire to assess the data literacy required for the development of smart hotels.Focusing on the 2019 cohort of tourism majors at Guilin University of Technology,the study analyzes the current state of data literacy and explores influencing factors from four dimensions:data awareness,data analysis,data utilization and storage,and data ethics.Finally,strategies are proposed to enhance data literacy.