直播电商助力乡村振兴的路径与挑战

Paths and Challenges of Livestreaming E-Commerce in Helping Rural Revitalization

农村直播电商具有区别于传统电商的独特优势。发展农村直播电商,有利于挖掘农村市场价值,拓展农产品销售渠道,带动农民生产积极性,提高农民收入,促进农村就业,打造农业全产业链,助力巩固脱贫攻坚成果和乡村振兴的有效衔接。但是,从实际情况看,农村直播电商还存在着诸如直播电商人才匮乏、电商基础设施薄弱、电商产业体系支持不足等问题。研究探讨了直播电商助力乡村振兴的优势,并分析直播电商助力乡村振兴的路径和面临的挑战。

Rural livestreaming e-commerce has unique advantages that distinguish it from traditional e-commerce.The development of rural livestreaming e-commerce is conducive to exploring the value of the rural market,expanding sales channels for agricultural products,driving farmers'production enthusiasm,raising farmers'income,promoting rural employment,creating a whole industry chain for rural agriculture,and helping to consolidate the results of poverty alleviation and the effective linkage of rural revitalization.However,in fact,there are still problems such as the lack of livestreaming e-commerce talents,weak rural e-commerce infrastructure and insufficient support for the rural e-commerce industry system.The study discusses the advantages of livestreaming e-commerce in helping rural revitalization,and analyses the paths and challenges faced by livestreaming e-commerce in helping rural revitalization.