城镇、农村老年人服装消费对比分析

Contrastive analysis of clothing consumptionbetween urban and rural elderly

以老年人为研究对象,通过问卷调研,对城镇和农村老年人的服装消费特征作了对比分析。结果显示,由于教育程度、收入、生活习惯等方面存在差异,城镇、农村老年人在服装消费特征上既有相同点,又存在一定差异。提出了开发城镇和农村老年服装市场的建议,以期为相关企业和研发人员提供参考。

Take elderly as the research object and contrastive analysis on clothing consumption characteristics between urban and rural elderly through the questionnaire survey was made.The results show that due to the differences in education level,income and living habits,the urban and rural elderly have both similarities and differences in clothing consumption characteristics.Suggestions on the development of the rural and urban elderly clothing market were put forward,which can provide reference for relevant enterprises and research personnel.