台湾地区流行音乐金曲奖评奖制度建构研究

Study on the Construction of Award System of Taiwan region Pop Music Golden Melody Awards

台湾地区流行音乐金曲奖是当代华语乐坛最具有影响力的评奖活动,当前内地音乐学界缺乏针对金曲奖评奖制度的系统研究。站在历史回溯的视角,金曲奖评奖制度的建构并非一蹴而就,20世纪80年代以来,先后历经了发生期、初创期、发展期、成熟期四个历史阶段。金曲奖评奖制度的建构,不是单一因素影响的产物,而是政治意识形态、商业营利动机、音乐艺术规律三大因素对抗调和的结果。岛内政治生态与两岸关系的变化、音乐消费市场的受众反应、当代音乐人对审美理想的坚守均透过评奖制度展现出来。近年来,网络上大量民间性评奖活动的涌现使得金曲奖的权威性有所下降,消除人为设置的政治门槛、增加新媒体音乐奖项的设置、优化评委员成员结构、做好后续的配套宣传是未来引领金曲奖走向复兴的有效策略。

the Taiwan region Pop Music Golden Melody Award is the most influential award activity in the contemporary Chinese music circle,but there is a lack of systematic study on its award system in the mainland music circle at present.From the perspective of historical retrospect,the construction of its award system was not achieved overnight.Since the 1980s,it has gone through four historical stages:occurrence,start-up,development and maturity.The construction of its award system is not the product of a single factor,but the result of the confrontation and reconciliation of political ideology,commercial profit motivation,and the law of music and art.The political ecology of the island and the changes in cross-strait relations,the audience response in the music consumer market,and the contemporary musicians'adherence to aesthetic ideals are all revealed through the award system.In recent years,the emergence of a large number of non-governmental awards on the Internet has reduced the authority of the Golden Melody Awards.Eliminating the artificial political threshold,increasing the setting of new media music awards,optimizing the structure of jury members and,doing follow-up supporting publicity are effective strategies to lead the Golden Melody Awards to revival in the future.