论混淆商品销售案件行政处罚失当的治理

On the Governance of Improper Administrative Penalties in Cases of Selling Confusing Goods

最高人民法院的司法解释将单纯销售混淆商品的行为纳入反不正当竞争法第6条的规制范围,而混淆商品的销售者则是监督检查部门施以行政处罚的对象。较之生产者,销售者一般处于相对边缘的地位,对竞争秩序的危害程度也相对较轻。但在执法实践中,却存在诸多行政处罚失当的现象。监督检查部门背离经济法谦抑性理念和行政法中比例原则要求,对相关销售者或以罚代管,一罚了之;或施以畸重或过轻的处罚。行政处罚失当不仅有损于政府的公信力和形象,还将消解市场在资源配置中的决定性作用。因此,应从立法规制及行政执法等方面进行治理。

The judicial interpretation of the Supreme People's Court includes the mere sale of confused goods into the scope of regulation under Article 6 of the Anti-Unfair Competition Law,and the sellers of confused goods are the targets of administrative penalties imposed by supervision and inspection departments.Compared with producers,sellers are generally in a relatively marginal position,and the degree of harm to the competition order is relatively light.However,in the practice of law enforcement,there are many phenomena of improper administrative punishment.The supervision and inspection departments deviate from the concept of modesty in economic law and the requirements of the principle of proportionality in administrative law,and either impose a penalty on the relevant sellers,or a fine,or impose a severe or too light penalty.Improper administrative punishment will not only damage the credibility and image of the government,but also dissolve the decisive role of the market in the allocation of resources.Therefore,it should be governed from the aspects of legislative regulation and administrative enforcement.