基于大数据背景下新媒体档案现代化管理

Modernized Management of the New Media Archives Based on the Background of Big Data

十九大召开以来,国家对新媒体行业提出发展要求及期望。信息时代发展迅猛,新媒体发展蓬勃,诸多行业以新媒体为建设基地进行现代化宣传和现代化管理。但由于体量庞大,涉及领域众多,信息纷繁、复杂,新媒体所涉足的各行各业以传统的纸质形式进行档案管理显然已不符合时代发展和社会需求。基于时代背景发展和科技的必然需求,探究运用新媒体档案现代化管理的策略显得尤为重要。

Since the 19th National Congress was held,the country has put forward the development requirements and expectations for the new media industry.The information age is developing rapidly,new media development is thriving,and many industries use new media as their construction base for modernized promotion and management.However,the market information is complex and diverse,and traditional paper-based archival management in various industries is clearly no longer in line with the development of the times and social needs.Based on the background of big data,it is important particularly to explore strategies for modernizing the management of new media archives.