马拉松在中国“泛化”的社会学思考——以消费社会理论为视角

A Sociological Thought on the Generalization of Marathon in China:from the Perspective of Consumer Society Theory

随着消费社会的悄然来临,马拉松运动成为全民运动的消费文化符号。对我国马拉松运动出现的“泛化”现象分析后发现导致马拉松运动盛行的因素是多方面的:国家政策的“松绑”、经济利益的驱动、群众的盲目服从、疫情后锻炼意识的觉醒等都是造成马拉松运动“泛化”的关键因素。在马拉松“泛化”现象的背后,也存在着赛事产业链和政府管理体制的不完善、竞争心理夸大等问题。建议通过不断完善马拉松商业运行机制,提高赛事管理和服务水平,引导个人树立正确健康的参赛动机,以促进马拉松赛事的健康发展。

With the advent of the consumer society,marathon has become the consumer cultural symbol of the national movement.This paper analyzes the“generalization”phenomenon of marathon in China,and finds that there are many factors that cause the prevalence of marathon,such as the“loosening”of national policies,the drive of economic interests,the blind obedience of the masses,and the awakening of the awareness of exercise after the epidemic.Behind the phenomenon of“generalization”of marathon,there are also problems such as the imperfect industry chain and government management system,and the exaggeration of competitive psychology.Therefore,the healthy development of marathon can be promoted by constantly improving the commercial operation mechanism of marathon,improving the level of event management and service,and guiding individuals to establish correct and healthy participation motivation.