摘要
党的十八大以来,人民群众通过文旅消费来显示休闲自由、幸福快乐的需求与日俱增,但目前我国文旅经济的有效供给整体不足,许多民族地区丰富多彩的文旅资源未得到有效的开发利用或营运管理,一些景区陷入发展困境。为此,本文通过分析“理塘丁真”等网红符号运作情况,揭示文旅符号化发展的逻辑机理,提出了新媒体时代通过符号化发展带动民族地区文旅经济振兴的路向与途径。
Since the 18th National Congress of the Communist Party of China,the people's demand for leisure,freedom and happiness through cultural and tourism consumption has increased.But at present,the effective supply of Chinese cultural tourism resources are generally insufficient,and there is a large amount of potential entertaining cultural tourism resources in many ethnic areas that has not been effectively developed,utilized and operated.As a result,some scenic spots have been tapped in development difficulties.To this end,this paper analyzes the operation of Internet celebrity symbols such as"Li Tang Ding Zhen",and summarizes and abstracts the operation process and characteristics of cultural tourism economy.And it puts forward the direction and approach of driving the cultural and tourism economic revitalization in ethnic areas through symbolic development in the new media era.
出处
《广西民族研究》
北大核心
2023年第3期182-188,共7页
GUANGXI ETHNIC STUDIES
基金
教育部人文社会科学研究项目“西南边境安全社区建设的多元协同机制及实践路径研究”(21YJC840005)。
关键词
民族地区
文旅经济
振兴路径
符号化发展
实证研究
ethnic areas
cultural and tourism economy
revitalization path
symbolic development
empirical research
