一块饼干何以撬动百亿零食市场?——揭秘卡夫亨氏的制胜秘诀

How can a biscuit create a billion dollar snack market?——The secret of Kraft Heinz’s success

相信很多人都吃过奥利奥、趣多多、王子、优冠饼干,但鲜少有人知道它们同属于一家美国公司——卡夫亨氏。一块饼干撬动百亿零食市场,坐上北美第一、世界第二的食品和饮料公司宝座,卡夫亨氏有何制胜秘诀?卡夫亨氏并购整合的运营史,就是全球食品工业发展的缩影。因此有人说,不了解卡夫亨氏的人,就没有资格谈食品工业史。

Many of us have eaten Oreo,Chips Ahoy,Prince,and Youguan biscuits,but few people know that they all belong to the same American company-Kraft Heinz.How can a biscuit create a billion dollar snack market?What is Kraft Heinz’s secret to become North America's first and world's second largest food and beverage company?