白酒产品口感偏好测试模型构建及应用研究——以A产品为例

Research on the Construction and Application of Baijiu Product Taste Preference Test Model——A Product as an Example

以白酒A产品为研究对象,从消费者角度构建口感偏好测试模型,通过消费者口感偏好盲测,运用差异性分析和相关性分析,找出A产品改良前后、改良后A产品与竞品、改良前A产品不同酒体批次之间是否存在显著性差异,找出消费者饮酒习惯与口感偏好的相关性,旨在为白酒产品升级换代上市提供科学决策方法和依据。

This paper takes baijiu product A as the research object,and constructs a taste preference test model from the perspective of consumers.Through the blind test of consumers' taste preference,the difference analysis and correlation analysis are used to find out whether there are significant differences between different liquor batches of product A before and after improvement,product A after improvement and competitive products,and product A before improvement,and to find out the correlation between consumers' drinking habits and taste preferences,The purpose is to provide scientific decision-making methods and basis for the upgrading and marketing of baijiu products.