创业者社会网络行为及其结构的探索性研究

An exploratory study on entrepreneurs’ social network behavior and its structure

基于扎根理论和半结构访谈,以30位创业者为研究对象,将质性资料进行程序化编码,揭示了创业者在初创阶段的社会网络行为。研究凝练了创业者社会网络行为的8个主范畴和19个范畴,提出了由包装行为、运维行为和渠道行为构成的创业者社会网络行为的概念模型,并剖析了模型各个构成维度的作用与形成机理。

Based on grounded theory and semi-structured interview,this research takes thirty entrepreneurs as the research objects,codes the qualitative data,and reveals the social network behavior of entrepreneurs in the initial stage.It condenses eight main categories and nineteen categories of entrepreneurs’social network behavior,puts forward a conceptual model of entrepreneurs’social network behavior,which consists of packaging behavior,operation and maintenance behavior and channel behavior,and analyzes the function and formation mechanism of each component dimension of the model.