零售商主导闭环供应链演化博弈复杂性与控制

Evolutionary Game Complexity and Control of Closed-loop Supply Chain with Retailer-dominant

为分析闭环供应链中新品和再制品统一定价销售行为的市场运营模式,构建了零售商主导下,由零售商和回收商同时回收的定价决策模型。运用演化博弈论和混沌动力学,分析了定价决策系统的复杂性特征,揭示了消费者环保意识和回收渠道竞争强度对零售商价格调整速度的影响,并结合仿真实验进行理论验证与分析。研究表明:零售商价格调整速度过快会导致系统进入混沌,但随着消费者环保意识的提高和回收渠道竞争强度的降低,系统稳定域将会扩大,故零售商可以适当加快对回收价格的调整速度;鉴于混沌系统的危害,可以采用反馈控制法对其进行控制。该研究为零售商价格决策以及应对市场混沌提供了可行建议。

To analyze the market operation model when unified prices settings between new products and remanufactured products in the closed-loop supply chain,a pricing game model was constructed based on dynamic evolutionary game,where the retailer was the leader and recycle with the third party at the same time.Using evolutionary game theory and chaotic dynamics,the complexity characteristics of the pricing decision-making system were analyzed,and the influence of consumers'environmental awareness and the competition intensity of recycling channels on the retailer's price adjustment speed was revealed,and the theoretical verification and simulation analysis were carried out with numerical experiments.The results showed that retailers'adjusting prices too quickly can cause the system to enter chaos,but the improvement of consumer environmental awareness and the reduction of the competitive intensity in recycling channels will expand the system stability domain,which make retailers appropriately accelerate the adjustment of recycling price.Given the dangers of chaotic systems,the feedback control method was used to eliminate system chaos effectively.The results can provide feasible suggestions for decision makers to make price decisions and deal with market chaos.