淄博市体育非遗数字化建设现状调查及对策研究

Investigation and Countermeasure Research of the Current Situation of the Digital Construction of Intangible Cultural Heritage in Sports in Zibo City

该文以淄博市体育非遗项目为研究对象,在梳理山东省国家及省级体育非遗项目的基础上,结合蹴鞠项目数字化建设评分,针对淄博市体育非遗数字化现状问题及发展规划进行探讨。结果表明,国家级体育非遗项目蹴鞠的总体评价为良好,“数字基建”的专家赋分平均分最高,而“传承传播”的专家赋分平均分最低,说明在蹴鞠项目的数字化建设中,数字基建是优势,而新媒体传承传播方面较薄弱。拟从充分利用好微信、微博等公众宣传平台、整合新媒体与传统媒体传播资源两方面进行优化提升。

With intangible the cultural heritage project in sports in Zibo City as the research object,on the basis of combing the national-level and provincial-level intangible cultural heritage projects in sports in Shandong Province,combined with the score of the digital construction of the Cuju project,this paper discusses the current situation and development planning of the digitization of intangible cultural heritage in sports in Zibo.The results show that the overall evaluation of Cuju,the national-level sports intangible cultural heritage project,is good,with the highest average score given by experts in"digital infrastructure"and the lowest average score given by experts in"inheritance and communication",which indicates that in the digital construction of Cuju projects,digital infrastructure is an advantage,while new media inheritance and communication are relatively weak.It is planned to optimize and improve from the two aspects of making full use of WeChat,Weibo and other public publicity platforms and integrating new media and traditional media communication resources.