摘要
随着时代变化,我国传统体育产业的发展已无法满足人民日渐增长的体育需求,体育产业转型迫在眉睫。该文基于我国体育产业现状,依托数字经济模式分析我国体育产业转型的必要性及可能性,推进体育产业现代化转型,借助数字化技术实现数字化转型,体育产业模式多样化,监督管理规范化,进一步优化体育产业人才培养机制,实现“体育+数字”深度融合,为我国体育产业发展注入新动能。
With the changes of the times,the development of China's traditional sports industry is no longer able to meet people's growing sports needs,and the transformation of the sports industry is extremely urgent.Based on the current situation of China's sports industry,this paper analyzes the necessity and possibility of the transformation of China's sports industry based on the digital economy model,promotes the transformation of the modernization of the sports industry,realizes the digital transformation with the help of digital technology,diversifies the sports industry model,standardizes supervision and management,further optimizes the sports industry talent training mechanism,and realizes the deep integration of"sports+digitization",so as to inject new momentum into the development of China's sports industry.
作者
王馨怡
马胜敏
WANG Xinyi;MA Shengmin(Hunan University of Technology,Zhuzhou,Hunan Province,412007 China)
出处
《当代体育科技》
2023年第27期99-102,共4页
Contemporary Sports Technology
基金
湖南省哲学社会科学基金项目(项目名称:竞技体育突发事件舆情危机研判与引导策略研究,项目编号:21JD028)。
关键词
数字经济
体育产业
现代化
体育发展
Digital economy
Sports industry
Modernization
Sports development