基于SD法和AHP的城市广场公共艺术的满意度评价——以西安大雁塔北广场为例

The Satisfaction Evaluation of Public Art in the City Square Based on SD Method and AHP:A Case of Xi’an Dayanta North Square

城市广场的公共艺术作品表现了城市的文化特色。文章以西安的大雁塔北广场的公共艺术作品为例,运用SD法和AHP法结合来评价游客的满意度,采用艺术特征、社会特征、公共参与特征三组共16个变量进行综合评价。结果表明游客对公共参与满意度高,对艺术特征和社会特征满意度一般,基于调研结果提出了整改措施,满足游客需求的公共艺术设计能够提升广场的文化品位。

Public art works in urban square show the cultural characteristics of the city.The paper takes the public art works of Dayanta North Square in Xi’an as an example.It uses the SD method and the AHP to evaluate the satisfaction of tourists,and uses totally 16 variables of artistic characteristics,social characteristics,and public participation characteristics in three groups for comprehensive evaluation.The results showed that the tourists have high satisfaction with public participation,and general satisfaction with artistic characteristics and social characteristics.Based on the survey results,rectification measures are proposed to satisfy the tourists’demand for public art design as well as to improve the cultural taste of the square.