我国高校图书馆短视频阅读推广应用现状研究--基于39所“985”高校图书馆的调研

Research on the situation of short video reading promotion in Chinese university libraries:based on a survey of 39“985”university libraries

近几年短视频的发展给高校图书馆阅读推广开辟了一个全新的渠道。文章以国内39所“985”高校图书馆作为研究对象,通过网络调查法,对其在抖音、快手、B站等短视频平台的基本情况如发布数量、作品内容、传播效果等进行调查和统计分析。调查发现,高校图书馆对短视频阅读推广不重视,传播效果不佳,内容分散。文章提出高校图书馆应重视短视频阅读推广、提升短视频账号的影响力、构建多层次内容体系、健全评价机制等发展建议。

In recent years,the development of short video has opened up a new channel for the reading promotion of university libraries.This paper takes 39“985”university libraries as the research object,and conducts a survey and statistical analysis of their basic information on short video platforms such as Tiktok,Kuaishou and bilibili,such as the number of releases,the content of works,and the communication effect.It is found that the university library does not pay attention to the promotion of short video reading,the communication effect is not good,and the content is scattered.This paper proposes that university libraries should attach importance to the promotion of short video reading,enhance the influence of short video accounts,build a multi-level content system,and improve the evaluation mechanism.