数字素养对农村居民“公”领域亲环境行为的影响研究

The Impact of Digital Literacy on Pro-Environmental Behaviors of Rural Residents in Public Places

基于行为动机的视角,将农村居民“公”领域亲环境行为划分为基础环境行为、决策环境行为、人际环境行为和公民环境行为,在此基础上,探究数字素养(包括数字通用素养、数字社交素养和数字安全素养)对农村居民“公”领域不同类型亲环境行为的影响机理。研究结果表明:数字素养的三个维度对农村居民“公”领域不同类型亲环境行为的影响存在差异;从交互效应看,数字通用素养和数字社交素养对农村居民“公”领域决策环境行为有正向交互作用,数字通用素养和数字安全素养对农村居民“公”领域基础环境行为有正向交互作用。建议提升农村居民的数字素养,强化数字素养的协同作用,推进农村数字化建设。

From the perspective of behavioral motivation,the pro-environmental behaviors of rural residents in public places are classified into four categories:basic environmental behaviors,decision-making environmental behaviors,interpersonal environmental behaviors,and citizen environmental behaviors.On this basis,this paper explores the mechanisms of the impact of digital literacy(including digital general literacy,digital social literacy,and digital security literacy)on different types of pro-environmental behaviors of rural residents in public places.The results show that there are differences in the effects of the three dimensions of digital literacy on different types of pro-environmental behaviors of rural residents in public places.In terms of interactive effects,digital general literacy and digital social literacy have a positive interactive effect on decision-making environmental behaviors in public places,while digital general literacy and digital security literacy have a significant positive interactive effect on basic environmental behaviors in public places.It is suggested to improve the digital literacy of rural residents,strengthen the synergy effect of digital literacy,and promote digitalization in rural areas.